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How Featuring Broxio’s CEO Boosted LinkedIn Engagement by 100%

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Broxio delivers tailored Cyber and Professional Liability Insurance solutions for the IT sector. With 15+ years of experience in both insurance and tech, the company works with some of Bulgaria’s most innovative digital companies, like Payhawk, to protect what matters most: their financial future.

How can a B2B insurance brand stand out on LinkedIn without paid promotion?

We believed: People connect with people. So in Q2 2025, we shifted our approach, spotlighting our CEO, Stilian Milanov, as the face of Broxio’s expertise, values, and vision.

Making our content more human, more insightful, and more engaging without changing our posting frequency or boosting posts. Increasing metrics such as follower growth, impressions and engagement.

Client

Broxio

Industry

Cyber Insurance

Service

LinkedIn Brand Reputation Management

Project Period

April – June 2025

What We Did

Thought leadership played a key role in building trust. By sharing Stilian’s insights, the brand started to feel more expert, credible, and opinion-driven. Content that showed real faces – especially human imagery and video – consistently outperformed static corporate visuals because it felt personal and relatable. The increased visibility of the founder also made a difference. In B2B services, people care about who they will be working with, not just the services a company offers. Featuring the CEO created a stronger emotional connection, which translated directly into higher engagement and reach.

+133.3%
IMPRESSIONS
+102.1%
ENGAGEMENT
+4.9%
NEW FOLLOWERS

Partner Feedback

Over the past two years, the Bookmark team has consistently proven to be a trusted and reliable partner. They've taken full ownership of our LinkedIn marketing program - from designing and managing it to monitoring performance - with exceptional professionalism. Their ability to craft compelling content and strategically optimize our outreach has significantly enhanced Broxio’s presence on the platform, surpassing our expectations.

Stilian Milanov, Founder of Broxio

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