How Novotel Sofia Grew Engagement with a Smart Tagging Strategy

We introduced a targeted tagging strategy that focused on quality over volume. Starting in March 2024, we limited the number of mentions to up to five employees per post and selected them based on direct relevance to the content. The tags were rotated regularly, giving everyone visibility over time without overwhelming the feed. This change allowed the page to keep its human, local voice while aligning with LinkedIn’s best practices. The result was a noticeable increase in organic reach, driven by employees who genuinely engaged with posts that represented their role or expertise. By being more deliberate with tags, Novotel Sofia activated personal networks in a meaningful way, turning team members into stronger brand ambassadors and amplifying visibility without algorithm penalties.