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Active Gym is one of Europe's foremost distributors of professional fitness equipment and accessories, setting the standard for innovation and quality in the industry. Since its inception in 2010, Active Gym has refined its expertise, recognizing the pivotal role of equipment layout, selection, and accessories in optimizing workout efficacy.

Since the start of Q2 2024, Active Gym has maintained a consistent posting rhythm and focused on brand development, averaging 10–12 posts per month. We experimented with a variety of formats and introduced diverse topics to engage potential followers. However, as a new page, gaining traction proved challenging. Despite our strategic efforts, follower growth remained slow (around 30 followers per month), indicating that the primary hurdle was visibility and audience acquisition rather than the content itself.

The page needed a shift in direction, as it became clear that our efforts to build the brand effectively and reach new audiences were falling short. To address this, we defined the following goals:

  • Increase the number of followers by at least 10% monthly of the total amount of followers over the next 6 months.
  • Achieve an average engagement rate (ER) of around 10% over the 6-month period.
  • Maintain a posting frequency of 9–12 posts per month to allow content to breathe and perform organically.

 

Client

Active Gym

Industry

Wellness and Fitness Services

Service

LinkedIn Brand Reputation Management

Project Period

October 2024 - March 2025

What We Did

After analyzing the performance gaps from previous months and reviewing competitor strategies, we shifted our approach toward more targeted and diversified content. One of the key decisions was to introduce the LinkedIn profile of one of the main faces behind Active Gym as a supporting communication channel. This personal profile allowed us to connect directly with the audience, segment outreach, and invite relevant users to follow the company page. It also gave us the opportunity to communicate with a more relatable voice, driving traffic and strengthening engagement.

On the content side, we combined well-performing formats with new ideas, including high-energy videos, lifestyle-oriented posts, testimonials, and real-time event coverage featuring the Active Gym team. This human-centered approach brought authenticity to the communication and helped position the brand as active, credible, and community-focused. Together, these actions created more meaningful interactions, boosted visibility, and attracted a broader, more engaged audience.

10+
POSTS per month
+10%
monthly ENGAGEMENT RATE
+229%
FOLLOWERS

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