The July edition of Ask Us Anything About LinkedIn arrived with a sunny mood and a very practical agenda. Alex was joined by Dari and Nona for a conversation about three changes that could shape how professionals create, design and measure content on LinkedIn: personalised Suggested Feeds, the shrinking power of documents, and the new analytics that may finally move us beyond vanity metrics.
The episode opened with Dari’s look at one of LinkedIn’s newest experiments: Suggested Feeds. The feature was tested with selected users around Cannes Lions, allowing them to browse topic-based feeds connected to what they had interacted with, posted about, or shown interest in. As Social Media Today reported, LinkedIn has already tested similar separate feeds before, but this version feels more aligned with the platform’s current direction — helping people discover relevant professional conversations beyond their immediate network.
Suggested Feeds: A New Door for Smaller Voices
For Dari, the most interesting part of Suggested Feeds is not only the personalisation, but the possibility it creates for smaller creators. If LinkedIn starts surfacing content by topic rather than mainly by network proximity, strong posts from people with fewer followers could travel much further than before.
Alex connected this to LinkedIn’s longer-term role as a platform with an editorial instinct. Unlike many social networks, LinkedIn has often tried to elevate professional conversations, not just distribute whatever gets the most reactions. Suggested Feeds could bring the platform closer to that original promise: a place where people gather around expertise, industry news and meaningful professional topics.
Dari also compared the idea to Instagram’s personalised recommendations, which she already finds useful in her own experience. If LinkedIn manages to make Suggested Feeds feel relevant rather than random, it could become a major discovery tool — especially for users who want more than the same familiar voices in their main feed.
Documents and Galleries Are Changing
From there, the conversation moved to design. Nona brought attention to a change many users have already noticed: documents no longer dominate the feed visually in the way they once did. For years, document posts were one of LinkedIn’s strongest formats because they occupied a large part of the screen, especially on mobile. Now, they appear smaller, making detailed text and branded layouts much harder to read.
Nona pointed out that the black title bar at the top of documents also creates a design challenge. If key branding or information sits too high on the first slide, it may be covered or lost. Galleries, meanwhile, now look very similar to documents, but without the same title box, which gives them a slight advantage for visual storytelling.
Her advice was practical: don’t assume documents are dead, but don’t treat them as the automatic best format either. For now, single-image posts may regain importance because they remain readable, visible and easier to consume in the feed. If a brand wants to communicate one strong idea clearly, the “good old” single image might do the job better than an overpacked carousel.
Are We Measuring the Right Things?
The final part of the episode shifted from formats to performance. Alex shared the recent changes in LinkedIn’s personal profile analytics and asked a question many creators and companies should be asking more often: are we measuring the right things?
For years, the conversation around LinkedIn performance has been dominated by impressions, reactions and comments. But those numbers don’t always tell the full story. A post can go viral and still reach people who will never become relevant to your business. Another post can receive fewer impressions but lead to profile views, followers, saves, messages and future conversations.
That’s why the new distinction between in-network and out-of-network reach matters. It helps users understand whether their content is mainly reaching people who already know them, or whether it is opening doors to new audiences. It also supports a more mature understanding of content strategy: some posts build awareness, some educate, some deepen trust, and some drive people to take action.
Alex suggested several new ways to think about post performance, including PVP, or profile views per post, and SPP, or saves per post. He also introduced a more experimental metric: TPM, or Trust per Mile — calculated as saves plus sends, divided by impressions, multiplied by 1,000. In his example, 9 saves and sends from 11,332 impressions created a TPM score of 0.79.
Dari supported the shift, noting that these metrics bring the conversation back to quality over quantity. Saves, sends and profile views show that people didn’t just see a post — they found enough value in it to return to it, share it privately, or learn more about the person behind it.
The direction is clear. LinkedIn success in 2026 should not be judged only by how many people saw a post, but by what the right people did after seeing it.
If you missed this edition of Ask Us Anything About LinkedIn, you can catch the full episode on Spotify and YouTube.
And if you already have questions for the next edition, don’t wait for the live session itself. Mark your calendars for June 5 and become part of the next conversation.
