LinkedIn Newsletters Are Dead? Think Again!

We launched the LinkedIn newsletter “Successful Stories”, featuring real career journeys of finance professionals in Bulgaria. Each edition shared practical lessons, challenges overcome, and advice for the next generation in the investment industry. The series was created as high-quality, topic-specific content tailored to the interests of the local finance community, combining personal storytelling with professional insights. The newsletter was promoted through both the official page and a prominent CFA Society representative, allowing us to reach and engage a wider audience in an authentic, human-centered way. The result was a consistent flow of meaningful, educational content that strengthened the organization’s visibility and positioned the CFA brand as valuable and relevant in Bulgaria.

Two of the newsletter editions became part of the top six best-performing posts of the entire year. One reached a 15.4% engagement rate with 713 clicks and 94 reactions, while another achieved an 18.9% engagement rate with 257 clicks and 97 reactions, confirming the format as one of the most effective for audience engagement and value.