The trio was finally back together – Emo, Didi, and Tedy kicking off the autumn season with a mix of weather complaints, audio glitches, and a storm of fresh LinkedIn updates. Emo broadcasted live from rainy Varna with his dog stuck indoors thanks to an incoming cyclone, while Didi and Tedy kept the energy up. Between jokes about who can hear who and playful digs at BookMark being “better than LinkedIn, the episode flowed from analytics geekery to storytelling soul-searching.
Saves & Sends: LinkedIn’s Quiet but Powerful Engagement Metric
Emo led the charge, introducing LinkedIn’s newest analytics update: the ability to track how many people save or send your posts. Forget likes and comments for a moment – this is about intent. What content makes someone save it for later or share it in a DM?
For Emo, it felt like a game-changer. “On TikTok and Instagram, I know why people send stuff. On LinkedIn, it’s new territory,” he admitted, after noticing one of his personal posts racked up multiple saves and forwards. Didi jumped in, pointing out that this feature might finally measure the “silent audience” – the ones who don’t comment but still find your content useful enough to share.
Tedy added a warning: chasing numbers can sometimes kill authenticity. “Every time we play for engagement, LinkedIn loses a little soul,” she noted. Still, all three agreed the update adds valuable context and could reshape how creators think about success.
LinkedIn Verification Badges: Trust, But Verify
From analytics, the conversation shifted to credibility. Didi explained LinkedIn’s new verification push: company pages with Premium subscriptions now get a shiny shield badge, and executives or recruiters adding new roles must verify their positions.
“It’s LinkedIn’s way of saying no more catfishing with job titles”, Tedy joked, recalling the short-lived era of LinkedIn Stories. Emo shared cautionary tales of users being banned for unverified profiles. His advice was clear: if LinkedIn asks you for a passport, just give it one. Better safe than sorry when your entire professional presence is on the line.
AI in the Workday: Future-Proof or Burnout Fuel?
Naturally, no 2025 event is complete without an AI discussion. Tedy brought up LinkedIn’s AI in Workday event, aimed at helping professionals build “AI fluency” and future-proof careers. According to LinkedIn’s research, 41% of global professionals feel overwhelmed by the speed of AI adoption especially in people-centric industries like real estate.
The team agreed: the biggest skill for the future is learning how to learn. Emo then teased the launch of the new LinkedIn Academy edition, starting October 7th with weekly sessions designed to boost LinkedIn presence and personal branding. Bookmark’s message was clear: keep learning, keep upgrading, or risk being left behind.
Storytelling > Algorithms: The Human Side of LinkedIn
To wrap things up, Emo reflected on how posts even the “unsuccessful” ones reveal shifting patterns on the platform. From selfies to documents to videos, formats may change, but the deeper trend is storytelling.
Tedy argued that the best posts mix personal passion with professional lessons, citing her Green Day-inspired branding reflection as an example. Didi echoed that authenticity takes courage but pays off, sharing how even a corporate heavyweight she coached saw better results after opening up with personal stories.
The golden takeaway? Don’t be the editor of your CV, be the author of your story. Missed it live? You can catch the full recording anytime on Spotify or YouTube.
That’s it from us for now! This time, the unexpected “guest speaker” was Didi’s dog, ensuring we all knew that LinkedIn updates aren’t the only thing worth paying attention to. We’ll be back later in November with a fresh episode of Ask Us Anything About LinkedIn. Until then, continue testing, sharing, and telling your stories. See you soon!
