The new season of Ask Us Anything About LinkedIn kicked off with sun-soaked energy, chaotic summer reads, and a dash of algorithm drama. Lushi dived into personal growth and emotional freedom books, Dari tackled a serious graphic novel about the Holocaust, and Teddy entertained everyone with a misprinted true-crime puzzle that only a handful of people in the world have ever solved. Between laughs about who actually works on vacation and playful debates over AI tools for recruiters, it felt like real life meeting LinkedIn strategy.
The Summer Break Is Over But Why Does LinkedIn Feel Stuck in the Past?
One of the first things the girls noticed this season was a flood of older posts popping up in their feeds – posts from two or three weeks ago, suddenly resurfacing as if they were breaking news. Lushi admitted she was a bit thrown off at first: “Wait, this already happened? Why am I seeing this now?” Dari nodded in agreement, having noticed the same thing.
As they discussed it, a new perspective emerged. Maybe LinkedIn isn’t just about “what just happened.” Maybe it’s about “what still matters.” Relevance over recency. A post that sparks discussion or creates opportunities weeks later is still valuable.
LinkedIn confirmed it wasn’t a glitch, but a test to give meaningful posts a longer life. At first, it felt a little annoying, but as Teddy explained, it’s not about the date, it’s about the opportunities a post can open.
LinkedIn’s AI Hiring Assistant: Game-Changer or Just Another Filter?
From feeds to recruiting – LinkedIn’s AI-powered Hiring Assistant is rolling out. It’s designed to save recruiters hours, run smarter searches, and even send personalized first messages. On paper, it sounds like the dream tool for HR teams. But here’s the thing: hiring isn’t just about CVs and keywords. As Dari pointed out, it’s also about attitude, values, and cultural fit – things you can’t teach an algorithm to read. AI can help shortlist candidates, but it can’t replace human instinct.
So yes, the assistant is helpful. But it’s not a substitute for hiring people.
The Summer of “Congrats!” and Other Commenting Chaos
Another hot topic this season was comments or more specifically, the wave of AI-generated ones that seemed to take over LinkedIn over the summer. You know the type: “Congrats!” “Well said!” “Totally agree!” polite, safe, and… kind of empty.
Sure, this comments can help you stay visible in the feed, but they don’t really add value. As Dari reminded us, this is exactly what we discussed with Chris Donnelly in a previous episode : real engagement isn’t about leaving a foodprint, it’s about sparking conversations and actually saying something that matters.
AI vs. Authenticity: What Really Matters on LinkedIn
AI tools can save us time, sure. But if you’re outsourcing your personality, you’re missing the point. People feel the difference between a real reaction and a generated one.
As Teddy explained, AI should help you brainstorm, summarize, and save time but the original ideas and human touch should always come from you.
Consistency, credibility, and confidence – that’s what keeps audiences coming back. Posting every day isn’t about “feeding the machine.” It’s about showing up, setting expectations, and building trust. It’s not about ego, it’s about being present.
Missed it live? You can catch the full recording anytime on Spotify or YouTube.
That’s it from us for now! Teddy mistakenly said that the next “Ask Us Anything About LinkedIn” would be in November (don’t mind her, marketers often live in the future with all their planning and campaigns), but we’ll actually be back on October 3rd with a fresh episode. So until then, keep an eye on what’s happening on LinkedIn and start preparing your questions.
See you soon!
