When a Company And Its Employees Work Together On LinkedIn

We knew that the page needed to breathe, so reducing the number of posts and making them more impactful for the audience was crucial for overall performance. After maintaining the page for more than a year, we learned which formats are preferred by our audience. In our case, those were surveys, short documents, and question-oriented images. The new formats we implemented were:

1. Experts’ Opinion: We asked several of the employees/trainers of In Your Hands to ask questions from their field of interest and study
2. Business Cases: We presented several business cases, encouraging followers to relate to the scenarios and share what they would do in the given situations
3. Summer of the Manager: We highlighted some of the main styles of managers known in Bulgaria and abroad, prompting followers to put themselves in the shoes of these managers and think about how they can improve