April’s Ask Us Anything live brought together several of the themes that are shaping LinkedIn right now, from content performance and long-form formats to the platform’s growing focus on shared experiences beyond posting alone.
What the 2026 LinkedIn Benchmark Report Confirms
The conversation naturally started with the 2026 LinkedIn Benchmark Report, based on the analysis of over 1.3 million business posts.
As Teddy pointed out, none of the findings were particularly surprising for people who work with LinkedIn daily — but that’s exactly what makes them valuable. The data reinforces what is already working and gives creators more confidence in their approach.
One clear takeaway is the continued rise of multi-image posts. But not in their old form. Today’s carousels and galleries are more dynamic, combining visuals, storytelling, and design elements that keep attention for longer.
At the same time, native documents remain one of the strongest-performing formats. Their ability to guide the audience through an idea step by step makes them both engaging and practical. Beyond likes and impressions, they also deliver strong results when it comes to click-through rates and lead generation.
The Return of Long-Form Content
One of the more interesting shifts discussed was the growing willingness of people to spend time on longer content.
For a long time, the assumption was that LinkedIn users prefer short, easy-to-scan posts. But the performance of documents and articles suggests otherwise. When content is valuable and well-structured, people are willing to slow down and engage with it.
This is especially relevant for LinkedIn articles, which are seeing renewed interest. As Teddy highlighted, they offer something that shorter formats often can’t — depth, clarity, and the ability to fully develop a professional perspective.
There’s also a strategic advantage: long-form content can be repurposed into multiple formats. A single article can become several posts, documents, or discussion points, making it one of the most efficient content investments.
Why Some Posts Don’t Get Engagement
Emo introduced a concept that shifts the way we look at performance: not just reach, but response.
The idea behind the so-called comments-to-character ratio is simple — if a post is long but doesn’t generate conversation, something is missing.
The issue is rarely length alone. More often, it’s about how the content is written. Posts that perform well tend to:
- open conversations instead of closing them
- include a clear point of view
- give people something specific to react to
Generic statements about leadership or innovation are easy to ignore. Specific, experience-based insights are much harder to scroll past.
Another key point is that not all engagement signals are equal. Saves, in particular, stand out as one of the strongest indicators of value. A saved post signals intent — that the content is worth returning to — which makes it significantly more powerful than a simple like.
LinkedIn Games and the Shift Toward Daily Habits
One of the more unexpected, but insightful topics came from Niki — LinkedIn games.
What may seem like a small feature is actually part of a bigger shift. LinkedIn is no longer just a platform for content and career updates. It’s becoming a place people return to daily, even outside of work-related intent.
Games play a role in that by creating routine, shared experiences through leaderboards, discussions, as well as light interaction beyond formal content.
As Niki described it, this is the closest thing to “office small talk” in a digital environment — something that strengthens connections in a more informal way.
The Hidden Power of Comments
Another strong reminder from the discussion is that commenting is not just support — it’s strategy.
Engaging in conversations under posts can increase visibility, drive impressions, and position someone within a topic
In some cases, a single comment can outperform a person’s own content in terms of reach. That makes commenting one of the most underrated tools on LinkedIn.
If you missed the episode, you can watch the full recording on Spotify or YouTube.
And if you already have questions for the next Ask Us Anything, don’t wait for the live session. Send them in advance and be part of the conversation.
The next edition will take place on May 8 and will dive deeper into AI — how to use it, and how to make it actually useful in your work.
