Who are we?
We started as the first Bulgarian book marketing agency. Then we became the first LinkedIn marketing agency in Bulgaria. We have never considered change as something scary, but instead as a driving force that helps us grow.
When the whole world was shut down in 2020, we didn’t waste any time and started optimizing our partners’ digital communication right away. We were fast and agile enough when a lot of other people weren’t. That’s why our partners had more time to recover.
We grow while sharing our knowledge. Each new team member agrees in advance that they will share much of what they have learned here with a wider audience. We believe in the motto “I want to learn everything” instead of the much more limiting “I know everything”. We invest in talent and in those who have it. We dedicate dozens of hours each week to training and encouraging young professionals who want to be part of a bold and curious family.
We are barely ever satisfied. We always strive to improve, to deliver better and bigger ideas to our partners. We want to keep on learning more and more. We’re always changing. And at the same time, we influence and change our surroundings.
These are the #ImportantThings. Let’s find them together!
Alexander Krastev, Founding Partner
Alexander Krastev has over 15 years of experience in digital communication. He is a lecturer in LinkedIn Marketing at New Bulgarian University and SoftUni. He has trained teams of companies such as Discordia, DSK Bank, Metro Bulgaria, Philip Morris Bulgaria, VIVACOM, etc.
Dilyana Deneva, Partner
Dilyana Deneva is a partner at BookMark, adding more focus on efficiency and variety when it comes to content creation. She graduated in Psychology at The Open University, UK, and has five years of experience as a project coordinator at the European Network on Independent Living, based in Brussels.
Tedy Rafailova, Partner
Teodora Rafailova is the newest member of BookMark’s leadership team. She is a LinkedIn trainer with a focus on the young audience on the professional network.
Daria Stoyanova, LinkedIn Marketing Expert
Daria is a LinkedIn marketing expert and social media manager with experience in the NGO sector. She has a love for languages and stories, from reading to copywriting to learning Korean and Japanese - both her professional and personal life revolve around them in one way or another. Her higher education has taken her through the UK, South Korea, and the Netherlands, making her excellent at cross-cultural communication. She is a self-proclaimed geek who loves fantasy, sci-fi, and gaming.
Emanuel Tonev, LinkedIn Marketing Expert
Emo holds a master's degree in Digital Media, Public Relations, Advertising, and Media Communication. Passionate about digital technology and social media, he has extensive experience in developing and implementing comprehensive plans across platforms, particularly LinkedIn. He is adept at leveraging analytics to optimize social media strategies and enhance brand presence, making him a valuable asset in the ever-evolving landscape of digital communications.
Lushka Kokotanekova, LinkedIn Marketing Expert
Lushka is an athlete, engineer, and marketing expert who embodies the most valuable qualities acquired from sports. Her discipline is reflected in her daily demonstration of ambitious and goal-oriented actions, contributing significantly to our development. Her experience in marketing makes her an excellent communicator, mastering the art of understanding and engaging with others, thereby building sustainable and successful relationships.
Anna Stoeva, Graphic Designer
Ani is a young and capable individual, diving into the world of design with passion! Her enthusiasm for creativity drives her to continually improve and explore new design techniques, aiming to make a meaningful impact in the industry.
Vasilena Aleksandrova, Graphic Designer
Vasilena is a graphic designer whose life is filled with colors, shapes, and inspiration. I thrive on challenges and am always on the lookout for new ways to expand my horizons and discover new worlds. Every day is a new opportunity for me to learn something new and refine my skills.