Who are we?
We started as the first Bulgarian book marketing agency. Then we became the first LinkedIn marketing agency in Bulgaria. We have never considered change as something scary, but instead as a driving force that helps us grow.
When the whole world was shut down in 2020, we didn’t waste any time and started optimizing our partners’ digital communication right away. We were fast and agile enough when a lot of other people weren’t. That’s why our partners had more time to recover.
We grow while sharing our knowledge. Each new team member agrees in advance that they will share much of what they have learned here with a wider audience. We believe in the motto “I want to learn everything” instead of the much more limiting “I know everything”. We invest in talent and in those who have it. We dedicate dozens of hours each week to training and encouraging young professionals who want to be part of a bold and curious family.
We are barely ever satisfied. We always strive to improve, to deliver better and bigger ideas to our partners. We want to keep on learning more and more. We’re always changing. And at the same time, we influence and change our surroundings.
These are the #ImportantThings. Let’s find them together!
Alexander Krastev, Founding Partner
Alexander Krastev is the founder of BookMark. With almost two decades of experience in digital communication, he is a lecturer in LinkedIn Marketing at New Bulgarian University and the author of the monthly column “The Linked Practitioner” for the Bulgarian edition of Forbes. Alex has trained teams of companies such as Lidl Bulgaria, Discordia, DSK Bank, Metro Bulgaria, Philip Morris Bulgaria, Pluxee, VIVACOM, etc. For most of his life, books have been a guiding light for Alex. One of his most meaningful projects, “I Read” (AzCheta.com), has been helping readers discover their next favorite book since 2006. "Everyone is different. You should be, too." My Mother
Dilyana Deneva, Partner
Dilyana Deneva is a partner and a COO at BookMark, adding more focus on efficiency and variety when it comes to content creation. She graduated in Psychology at The Open University, UK, and has five years of experience as a project coordinator at the European Network on Independent Living, based in Brussels. She’s an author of articles at The Linked Blog and has been featured at prestigious business magazines likes Forbes Bulgaria and Economy. She is also Editor in Chief at the largest online media for books and reading in Bulgaria. Favorite quote: “We all love to win, but how many people love to train?” Mark Spitz
Tedy Rafailova, Partner
Tedy is the youngest partner in the leadership team at BookMark and Account Director. She is a LinkedIn trainer specializing in engaging the young audience on the professional network and strategy building. In addition to her work at the agency, she is passionate about reading and charity work related to children. Her dedication to continuous learning and personal growth makes her a well-rounded professional and mentor. Favorite quote: “The Best is the enemy of the Good” Voltaire
Nona Spasova, Art Director
Nona is our most experienced designer. She graduated in Graphic Design in Leeds, England. Apart from that, she is interested in psychology and Eastern philosophy, often applying ‘big ideas’ to her designs. She enjoys sports for the discipline and skills they develop, having practiced Tai Chi, Yoga, Tabata, and more. Her diverse interests and experiences contribute to a unique and thoughtful approach to her work. Favorite quote: “There is not an ultimate truth, but there is truth in everything.” Unknown
Emanuel Tonev, Head of The Linked Academy
Emo holds a master's degree in Digital Media, Public Relations, Advertising, and Media Communication. Passionate about digital technology and social media, he has extensive experience in developing and implementing comprehensive plans across platforms, particularly LinkedIn. He is adept at leveraging analytics to optimize social media strategies and enhance brand presence, making him a valuable asset in the ever-evolving landscape of digital communications. Favorite quote: “Be the change you want to see in the world” Mahatma Gandhi
Daria Stoyanova, LinkedIn Marketing Expert
Daria is a LinkedIn marketing expert and social media manager with experience in the NGO sector. She has a love for languages and stories, from reading to copywriting to learning Korean and Japanese - both her professional and personal life revolve around them in one way or another. Her higher education has taken her through the UK, South Korea, and the Netherlands, making her excellent at cross-cultural communication. She is a self-proclaimed geek who loves fantasy, sci-fi, and gaming. Favorite quote: “Nothing is permanent in this wicked world, not even our troubles.” Charlie Chaplin
Lushka Kokotanekova, LinkedIn Marketing Expert
Lushka is an athlete, engineer, and marketing expert who embodies the most valuable qualities acquired from sports. Her discipline is reflected in her daily demonstration of ambitious and goal-oriented actions, contributing significantly to our development. Her experience in marketing makes her an excellent communicator, mastering the art of understanding and engaging with others, thereby building sustainable and successful relationships.
Mariya-Nikol Koseva, Junior LinkedIn Marketing Expert
Mariya-Nikol is an experienced content creator with a passion for copywriting and making videos for social media. With a background both in marketing and tourism, she brings creativity and adventure spirit to the team. Two things she can't live without are music and coffee, so make sure you don't talk to her before her Spotify's on and she has had her first cup of magic potion for the day. When she's not crafting digital magic at BookMark, she likes to read, travel, and work out. Favorite quote: "Remember that hope is a good thing and no good thing ever dies" Stephen King
Elena Mirchovska, Graphic Designer
Elena is a seasoned graphic designer with over 15 years of experience across digital, print, and all things visual. Her creative journey is driven by a passion for beautiful things - whether it’s elegant design, stunning interiors, or timeless architecture. With a keen interest in psychology, Elena infuses meaning and thoughtfulness into her work, ensuring every design resonates deeply. Favorite quote: "It is our choices that show what we truly are, far more than our abilities." J.K. Rowling
Vasilena Aleksandrova, Junior Graphic Designer
Vasilena is a graphic designer whose life is filled with colors, shapes, and inspiration. She thrives on challenges and is always on the lookout for new ways to expand her horizons and discover new worlds. Every day she finds a new opportunity to learn something new and refine her skills. Favorite quote: “The best way to predict the future is to create it.” Peter Drucker