Services

✦ Appropriate for: Beginners
✦ Duration: 3 hours

Within 3 hours, participants will learn how to build an All-star profile in the professional network, how to use the most important features of LinkedIn to build a quality network of contacts, potential customers and business partners, as well as to develop their own strategy for the constant expansion of this network. They will get acquainted briefly with the other main features of the platform - Pages, Events, Ads, Sales Navigator and Recruiter.

✦ Appropriate for: Sales managers, Business Development managers, etc.
✦ Duration: 5 hours

The course includes all the necessary information for building and implementing a strategy for managing corporate communication and social sales through the professional network LinkedIn. The training will be fully tailored to the specifics of your business and the relevant target groups.

After its completion, participants will be able to build and maintain at a high level their (or their colleagues’) personal profiles, to participate in the creation and distribution of content on the LinkedIn Page of the company, to implement and adapt the process of social selling through the professional network; they will know the specifics of LinkedIn and will be able to use strategically the most important “advanced” features, e.g. Sales Navigator, Service Pages, etc.

✦ Appropriate for: HR specialists, Employer Branding experts, Marketing managers, etc.
✦ Duration: 5 hours

The training includes all the necessary information for building and implementing a strategy for corporate communication management and building an employer brand through the professional network LinkedIn. The training will be fully tailored to the specifics of your business and the relevant target groups.

After its completion, participants will be able to build and maintain at a high level their (or their colleagues’) personal profiles, to participate in the creation and distribution of content on the LinkedIn Page of the company, to implement and adapt the process of employer branding and employee engagement on the professional network, know the specifics of LinkedIn and will be able to use strategically the most important advanced features, e.g. Recruiter Lite, My Company Tab, Job Posts, etc.

The chaotic, inconsistent presence of your company or brand can rarely lead to good results. Therefore, it is important to have a goal and a strategy on how to achieve them. The BookMark team can help your company’s LinkedIn communication be at the required professional level and help you achieve your specific business, marketing and corporate goals.

Strategy development includes defining target audiences, LinkedIn communication goals, and metrics. It is your roadmap to success - it sets out a concept for activities, divided into stages, through which you can reach specific goals, as well as a plan for their implementation.

The presence of an organisation or brand on LinkedIn must be synchronised with the rest of the company's communication, but also reflect the specific characteristics of communication in the professional network.

The BookMark team can develop a comprehensive strategy for your company's presence on LinkedIn and ensure its implementation by integrating with other communication channels and actively managing the company’s LinkedIn Page, as well as actively working with key employees to optimise their profiles and create expert content.