LinkedIn Engagement, Top Skills & Video Trends on “Ask Us Anything” S4 E08
Another month, another deep dive into LinkedIn’s latest trends! In our latest session, Alex, Tedy, Didi, and Emo explored key insights on engagement growth, the rise of video content, and best practices for maximizing visibility on the platform.
A key reference point was Socialinsider’s LinkedIn Benchmark Report for 2025, but the discussion also included additional perspectives and experiences. This time, we were also joined by a special guest, Adina from Socialinsider, who played a key role in creating the report and shared exclusive insights on its findings.
Video Is on the Rise, but a Balanced Content Mix Wins
According to Adina, video is becoming a must-have for LinkedIn engagement, but brands shouldn’t rely solely on it. LinkedIn remains the top engagement platform for B2B brands, with overall engagement increasing by 30%. One major shift? Video interactions are up by 9%, proving that video content is gaining traction. However, the discussion emphasized that while video is important, a diverse content mix is still key for long-term engagement.
Industry news continues to drive strong engagement, as professionals look for trustworthy sources in an era of AI-generated content. Employee-generated content is another major trend, offering a more authentic and relatable perspective that resonates with audiences. The team highlighted the importance of balancing video with these other content types for sustained growth.
The Top 15 LinkedIn Skills for 2025
A recent article on the Linked Blog highlights the top 15 most in-demand skills across industries, ranging from technical expertise to leadership capabilities. This signals a growing emphasis on well-rounded professional development. To dive deeper into these insights and discover more about the most sought-after skills, check out the full article on the Linked Blog.
Didi emphasized that staying relevant means staying updated. She recommended refreshing LinkedIn skills every three months to improve visibility and career prospects. With AI becoming more integrated into workflows, professionals who continuously adapt will have a competitive edge in the evolving job market.
The Best Time to Post? Business Hours Win Again
Timing still plays a crucial role in LinkedIn engagement. Social Sprout’s research confirms that users are most active during business hours, particularly in the mornings. Tuesdays to Thursdays see the highest engagement rates, making them the best days to post for maximum reach. Tedy shared these insights, explaining how data-backed posting strategies can help maximize visibility and engagement on the platform.
The takeaway? Being strategic with post timing can make all the difference in how content performs.
Optimizing LinkedIn Ads for Better ROI
The session wrapped up with Didi, who shared key insights on LinkedIn advertising. She highlighted the latest opportunities for brands to optimize their campaigns, leverage LinkedIn’s advanced targeting features, and measure ROI more effectively. Her advice? A well-planned ad strategy combined with organic engagement is the key to success on LinkedIn.
With engagement, authenticity, and AI-driven insights shaping the future of LinkedIn content, professionals and brands need to stay ahead of the curve. Data-driven decision-making, compelling storytelling, and strategic LinkedIn usage will be the keys to success.
Missed the session? Catch the full discussion on Spotify or YouTube, and mark your calendar for our next live show on May 2nd!