If you want to use LinkedIn for B2B marketing then having a company profile to promote is a must! Creating one is fairly easy and consists of a few easy steps. First of all, you’ll find the option for creating it from the “For Business” button, which is located in the upper right corner of your LinkedIn homepage.
Source: BookMark
3 different options for page creation will appear – company, showcase page, and educational institutions. Choose the first one and you will be taken to a page where you’ll be invited to fill out some key information about your company: name, your desired URL, your industry, the size of your organization, and its type – public, government, etc. While these are the required fields you can also prepare some other things such as your website, logo, and tagline. The tagline is nothing more than a short description of what exactly your company does and maybe a slogan that is associated with it. Don’t forget to fill these elements out because the more filled out your page is, the better it will perform!