Goals for 2025, The Linked Academy, and LinkedIn Influencers on “Ask Us Anything” S3 E05
New Year, New Episode of “Ask Us Anything About LinkedIn”! We kicked off 2025 with a conversation about professional goal-setting, LinkedIn best practices, and upcoming innovations. Catch up on all the topics Didi, Dari, and Emo discussed – from actionable strategies for advancing your career and optimizing your LinkedIn presence to opinions on controversial posts and, most intriguingly, exploring whether there’s a place for influencers on LinkedIn.
Setting LinkedIn Goals for 2025
What do New Year’s resolutions, bingo cards, and vision boards have in common? They all made their way into the discussion of professional goal-setting for 2025. But instead of daunting year-long resolutions, why not break them into quarterly quests? Inspired by a Romanian report showing that over 50% of professionals prioritize career advancement, Dari emphasized the importance of structuring LinkedIn goals with precision and purpose.
To make the most of LinkedIn, ensure your profile is complete and compelling. From a clear, professional profile picture to a banner that reflects your industry, visuals matter. Equally important is your About section, which should go beyond listing skills to tell a story about who you are both professionally and personally. The Experience section is another critical component. Regular updates, detailed descriptions, and multimedia elements can effectively showcase your expertise.
Taking it further, Emo highlighted LinkedIn’s weekly sharing tracker as a tool to maintain visibility and engagement. By posting, commenting, and collaborating regularly, you can actively grow your professional presence.
The Linked Academy: Master LinkedIn in 2025
This year, BookMark is launching The Linked Academy, an eight-session program designed to help professionals master LinkedIn. Starting in March, participants will learn actionable strategies to optimize their profiles, create compelling content, and maximize engagement. Early registration is now open for those looking to elevate their LinkedIn game. If you’re a marketing enthusiast eager to uncover the recipe for success on the professional network, you can learn more about the program here.
The Beer Scandal: Where to Draw the Line on LinkedIn?
A Polish psychologist stirred controversy by posting a 10-year-old photo of herself breastfeeding while drinking beer to promote her book. The post sparked a fierce debate: Is LinkedIn the place for such personal, polarizing content?
While some applauded her boldness, others questioned the professionalism of using LinkedIn for this type of marketing. As Dari noted, LinkedIn is evolving, but it remains a professional platform. While users can share personal stories, maintaining a professional tone is essential. Balancing authenticity with relevance helps connect with your audience while upholding your professional image.
Influencers on LinkedIn: Lessons from Lewis Hamilton
F1 fans, this one’s for you! In a notable example of LinkedIn’s growing influence, Lewis Hamilton announced his move to Scuderia Ferrari on the platform using the hashtag #newjob. His approach underscores LinkedIn’s potential for influencers and entrepreneurs to engage with their audience in meaningful ways.
Lewis’ announcement, accompanied by inspirational copy, is proof that more influencers and entrepreneurs should leverage LinkedIn for professional milestones. It provides a unique space to reach a focused, career-minded audience.
As LinkedIn continues to evolve with new features and strategies, it remains a powerful tool for professionals and brands. From setting clear goals and optimizing profiles to experimenting with content formats, 2025 presents new opportunities for growth. Whether you’re enhancing your personal brand or exploring LinkedIn’s educational offerings, staying proactive will ensure success.
If you missed our last episode, you can watch it now on YouTube or Spotify. Join us for the next “Ask Us Anything” session in February, where we’ll explore more LinkedIn trends and strategies for the year ahead.