Comments, Videos, and New Analytics on “Ask Us Anything About LinkedIn” S4 E07

Another month, another insightful “Ask Us Anything About LinkedIn” session! In our latest episode, Didi, Dari, and Emo dived into LinkedIn’s latest updates, including new analytics for comments, the rise of video content, and enhanced data for newsletters. 

Impressions on Comments are the New LinkedIn’s Game-Changer

LinkedIn’s latest feature lets users track impressions on comments – not just on their own posts but on others’ as well. Emo highlighted how this update proves that comments are the new posts. Leaving thoughtful, high-quality comments can sometimes be even more powerful than posting.

The team discussed the importance of making comments that add value to the conversation, rather than just generic phrases. Emo also suggested using tools like the Weekly Sharing Tracker to monitor commenting activity and understand its impact better.

From TikTok to LinkedIn: The Rise of Video Content

Video content continues to gain traction on LinkedIn, with watch times increasing significantly. LinkedIn has been pushing video formats, from mobile-first experiences to full-screen options on desktop.

And while video content is becoming more popular, it’s crucial to adapt videos to fit LinkedIn’s audience if repurposing from platforms like Instagram and TikTok. Didi emphasized the importance of removing watermarks and tailoring messages to each platform’s audience when repurposing video content.

Seeing Beyond the Open Rates on Newsletter Analytics

LinkedIn has introduced new analytics tools for newsletters, including data on email sends and open rates. These updates are a game changer for newsletter creators, providing a clearer view of how many subscribers actually receive and open the emails.

Emo raised an interesting point about the accuracy of these metrics. Despite having nearly 5,000 subscribers, only about 2,200 received his latest newsletter email. Our assumptions is that this discrepancy could be due to privacy settings or potential glitches in LinkedIn’s reporting. While LinkedIn has stated that these numbers are estimates, these insights are a step in the right direction for optimizing newsletters.

What’s Blooming Next on LinkedIn? Our Predictions for the Spring Season

As spring approaches, the team shared their predictions for LinkedIn’s future updates. Emo speculated that LinkedIn might roll out more detailed analytics for post and comment engagement. Didi suggested potential enhancements to premium features for company pages, while Dari saw a bigger role for AI in LinkedIn’s analytics, helping users get more actionable insights from the data.

LinkedIn’s latest updates emphasize the importance of meaningful engagement and data-driven decisions. Whether through thoughtful comments, video content, or optimized newsletters, the path to LinkedIn success is clear – engage smartly and make data work for you.If you missed the live session, catch the full episode on Spotify or YouTube! And don’t forget – our next Ask Us Anything is happening on April 4th!