A 2024 LinkedIn Recap: AI Innovations, Content Trends, and What’s Next? on “Ask Us Anything” S3 E04
As 2024 winds down, the latest Ask Us Anything episode included some of LinkedIn’s most significant changes and what they mean for professionals and brands navigating the platform. From AI advancements to the rising role of video and employee advocacy challenges, read our recap below.
AI on LinkedIn: A Double-Edged Sword
AI tools dominated the conversation as one of LinkedIn’s most transformative shifts in 2024. Features like AI-assisted “About” sections, automated job descriptions, and hiring assistants are aimed at boosting productivity. However, concerns were raised about the overuse of AI, leading to repetitive and uninspired content across the platform.
BookMark’s team highlighted both the opportunities and risks: AI’s ability to streamline workflows versus its potential to stifle originality. We also discussed ethical considerations around using proprietary data to train AI tools, an issue likely to gain more attention in 2025.
The Rise of Video Content: LinkedIn’s Answer to TikTok?
Short-form videos are now a focal point for LinkedIn, with vertical video feeds making it easier for creators to share engaging content. While this trend aligns with platforms like TikTok, Alex pointed out that repurposing casual content from other platforms doesn’t always resonate with LinkedIn’s professional audience.
Didi added that while LinkedIn’s audience may demand more polished content, short, authentic videos are still a powerful way to humanize personal and brand messaging. Experimenting with video is key for standing out in 2025.
Employee Advocacy Without the “My Company” Tab
With the removal of the My Company tab, businesses face a new challenge in fostering employee engagement. On her Ask Us Anything premier, Lushi noted that this change could lead to innovation in employee advocacy strategies, pushing companies to explore external tools, gamification, and personalized training to empower employees as brand ambassadors.
Despite the challenge, employee advocacy must remain a vital strategy for boosting reach and building trust on LinkedIn.
2025 Starts Now: Key Takeaways for December
December is more than a time to celebrate – it’s the perfect month to prepare for 2025. Alex encouraged businesses and individuals to take this time to refine their strategies and explore new content formats. Whether it’s leveraging video, strengthening personal branding, or testing AI tools, now is the time to set measurable goals for growth in the new year.
As LinkedIn continues to evolve – introducing AI and video content, and retiring legacy features, the platform is presenting both challenges and opportunities. Adapting to these changes and staying proactive will be crucial for success in 2025.
Join us for the next Ask Us Anything live session on January 10th, where we’ll share fresh insights and strategies for navigating LinkedIn. Subscribe to The Linked Letter for regular updates, and watch the full December episode on Spotify or YouTube to catch all the details.